Sometimes when I get on [my usual rant about why certain airlines suck](\"http://www.alexhopmann.com/2008/04/03/american-airlines-still-sucks/\"), my friends getting sick of it seem to take the attitude \\"of course they suck, there is nothing they can do about it\\".\\r\\n\\r\\nBut as [Mike points out in a post about Virgin America](\"http://vcmike.wordpress.com/2009/09/01/virgin-america/\") (and I've had similar experiences with other airlines), you CAN do better. And you can even do better while having your staff feel good about their jobs. You just have to care about making the overall experience and system work and not just about fleecing \\"business\\" fliers into paying $2000 for domestic flights.\\r\\n\\r\\n