11th July 2007

Jackson Fish Ships First App- They’re Beautiful

My friends over at Jackson Fish shipping their first web app- an online virtual flower shop. Its been especially interesting following the commentary about this. All in all the reviews have been glowing and I think its a great testament to Hillel, Walter and especially Jenny’s design skills that they get consistent praise for the look and feel of the site. The funny thing about design is that its very personal and driven by taste so its pretty rare and special to pull off something that gets such widespread appeal.

At the same time I think a number of people appear a bit confused by how this speaks to the future direction for the Jackson Fish bunch. In the technology circles we tend to either focus on things that are technically impressive, or at the same time we appreciate something that has a great obvious business model capturing millions of users in weeks. This is neither. The notion of building something as a long term company, not to get bought up is so rare lately. Not trying to hit a huge home run every swing but aiming for a bunch of great singles, doubles, and ultimately a bunch of runs.

I’m a bit disappointed with uncov, one of my favorite sites to read lately. They were way too nice in the write-up today. They didn’t even use any obscene-word + meat phrases in the write up??? Of course uncov does get big points for the reference to the underpants-gnomes business plan, one of my favorites.

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